In search of a new logic for marketing : foundations of contemporary theory
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Main Author | |
---|---|
Format | Book |
Language | English |
Published |
Chichester, England ; Hoboken, NJ :
John Wiley & Sons,
c2007
|
Subjects | |
Online Access | Obsah Vydavatelská anotace Biografie |
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100 | 1 | |a Grönroos, Christian, |d 1947- |7 utb2009543487 |4 aut | |
245 | 1 | 0 | |a In search of a new logic for marketing : |b foundations of contemporary theory / |c Christian Gronroos |
260 | |a Chichester, England ; |a Hoboken, NJ : |b John Wiley & Sons, |c c2007 | ||
300 | |a xi, 223 s. : |b il. ; |c 25 cm | ||
504 | |a Obsahuje bibliografické odkazy a rejstřík | ||
650 | 0 | 7 | |a marketing |7 ph115227 |2 czenas |
650 | 0 | 9 | |a marketing |2 eczenas |
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655 | 9 | |a journal articles |2 eczenas | |
856 | 4 | 1 | |3 Obsah |u http://www.loc.gov/catdir/toc/ecip072/2006032096.html |
856 | 4 | 2 | |3 Vydavatelská anotace |u http://www.loc.gov/catdir/enhancements/fy0810/2006032096-d.html |
856 | 4 | 2 | |3 Biografie |u http://www.loc.gov/catdir/enhancements/fy0826/2006032096-b.html |
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