In search of a new logic for marketing : foundations of contemporary theory
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| Main Author | |
|---|---|
| Format | Book |
| Language | English |
| Published |
Chichester, England ; Hoboken, NJ :
John Wiley & Sons,
c2007
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| Subjects | |
| Online Access | Obsah Vydavatelská anotace Biografie |
Cover
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| Physical Description: | xi, 223 s. : il. ; 25 cm |
|---|---|
| Bibliography: | Obsahuje bibliografické odkazy a rejstřík |
| ISBN: | 9780470061275 |