The power of corporate communication : crafting the voice and image of your business

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Bibliographic Details
Main Authors Argenti, Paul A. (Author), Forman, Janis (Author)
Format Book
LanguageEnglish
Published Boston : McGraw-Hill, c2002
Subjects
kultura organizace
image organizace
identita organizace
Online AccessBiografie
Anotace

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Physical Description:vii, 294 s. : il. ; 25 cm
Bibliography:Obsahuje bibliografické odkazy a rejstřík
ISBN:0071379495

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