Basic marketing : a global-managerial approach

Mezinárodní studentské vydání obsahuje odlišný text od verze určené pro Severní Ameriku

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Bibliographic Details
Main Authors Cannon, Joseph P. (Author), Perreault, William D. (Author), McCarthy, E. Jerome 1928- (Author)
Format Book
LanguageEnglish
Published New York : McGraw-Hill, 2008
Edition16th ed.
SeriesMcGraw-Hill higher education
Subjects
marketing
učebnice vysokých škol

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ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 339.138/CANNON,J.P.
Status 30 days More Information Location Open access collection Call Number 339.138/CANNON,J.P.

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