Consumer behavior : buying, having, and being

• Main Author: Solomon, Michael R., 1956-
• Format: Book
• Language: English
• Published: Upper Saddle River, NJ : Pearson/Prentice Hall, c2009
• Edition: 8th ed.
• Subjects: spotřebitelské chování; sociologie spotřeby; consumer behavior; sociology of consumption; učebnice; případové studie; textbooks; case studies

Table of Contents:

• Consumers rule
• Perception
• Learning and memory
• Motivation and values
• The self
• Personality and lifestyles
• Attitudes
• Attitude change and interactive communications
• Individual decision making
• Buying and disposing
• Group influence and opinion leadership
• Organizational and household decision making
• Income and social class
• Ethnic, racial, and religious subculters
• Age subcultures
• Cultural influences on consumer behavior
• Global consumer culture