Consumer behavior

Saved in:
Bibliographic Details
Main Authors Schiffman, Leon G. (Author), Kanuk, Leslie Lazar, 1929- (Author)
Format Book
LanguageEnglish
Published Upper Saddle River, N.J. : Pearson/Prentice Hall, 2007
Edition9th ed.
Subjects
spotřebitelské chování
marketingový výzkum
spotřebitelská poptávka
consumer behavior
marketing research
consumer demand
učebnice
textbooks

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status 30 days More Information Location Open access collection Call Number 366/SCHIFFMAN,L.G.
Status CheckedOut – Due: 22.12.2028 More Information Location FaME Call Number 366/SCHIFFMAN,L.G.

Similar Items