Nová pravidla marketingu a PR : naučte se využívat vydávání zpráv, blogy, podcasty, virální marketing a online média pro přímé oslovení zákazníků
Saved in:
Main Author | |
---|---|
Format | Book |
Language | Czech |
Published |
Brno :
Zoner Press,
2008
|
Edition | Vyd. 1. |
Series | Encyklopedie Zoner Press
|
Subjects |
Cover
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041 | 1 | |a cze |h eng | |
072 | 7 | |a 658 |x Řízení a správa podniku |2 Konspekt |9 4 | |
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100 | 1 | |a Scott, David Meerman |7 vse2007415024 |4 aut | |
245 | 1 | 0 | |a Nová pravidla marketingu a PR : |b naučte se využívat vydávání zpráv, blogy, podcasty, virální marketing a online média pro přímé oslovení zákazníků / |c David Meerman Scott ; [překlad Jitka Plchotová] |
250 | |a Vyd. 1. | ||
260 | |a Brno : |b Zoner Press, |c 2008 | ||
300 | |a 272 s. ; |c 23 cm | ||
490 | 1 | |a Encyklopedie Zoner Press | |
500 | |a Přeloženo z angličtiny | ||
504 | |a Obsahuje bibliografické odkazy a rejstřík | ||
650 | 0 | 7 | |a internetový marketing |7 ph137251 |2 czenas |
650 | 0 | 7 | |a public relations |7 ph115957 |2 czenas |
650 | 0 | 7 | |a internetová reklama |7 ph137256 |2 czenas |
650 | 0 | 7 | |a internetová komunikace |7 ph162911 |2 czenas |
650 | 0 | 9 | |a Internet marketing |2 eczenas |
650 | 0 | 9 | |a public relations |2 eczenas |
650 | 0 | 9 | |a Internet advertising |2 eczenas |
650 | 0 | 9 | |a Internet communication |2 eczenas |
655 | 7 | |a příručky |7 fd133209 |2 czenas | |
655 | 9 | |a handbooks, manuals, etc |2 eczenas | |
765 | 0 | |t New rules of marketing and PR |9 Česky | |
830 | 0 | |a Encyklopedie Zoner Press | |
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