Consumer behavior : implications for marketing strategy

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Bibliographic Details
Main Authors Hawkins, Del I. (Author), Best, Roger J., 1945- (Author), Coney, Kenneth A. (Author)
Format Book
LanguageEnglish
Published Homewood ; Boston : Irwin, 1989
EditionFourth edition
Subjects
spotřebitelské chování
sociologie spotřeby
strategický marketing
consumer behavior
sociology of consumption
strategic marketing
učebnice
textbooks

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status 30 days More Information Location Open access collection Call Number 339.138/HAWKINS,D.I.

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