Persuasive signs : the semiotics of advertising
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Main Authors | , |
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Format | Book |
Language | English |
Published |
Berlin ; New York :
Mouton de Gruyter,
2002
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Series | Approaches to applied semiotics
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Subjects |
Cover
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Item Description: | Obsahuje slovník odborných termínů |
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Physical Description: | xi, 193 p. : ill. ; 24 cm |
Bibliography: | Obsahuje bibliografii a rejstřík |
ISBN: | 3110173409 3-11-017341-7 |