7 principů masového marketingu : jak dostat dav na svou stranu
Saved in:
| Main Author | |
|---|---|
| Format | Book |
| Language | Czech |
| Published |
Brno :
Computer Press,
2008
|
| Edition | Vyd. 1. |
| Series | Praxe manažera (Computer Press)
|
| Subjects |
Cover
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MARC
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| 245 | 1 | 0 | |a 7 principů masového marketingu : |b jak dostat dav na svou stranu / |c Mark Earls ; [překlad Veronika Klimešová] |
| 246 | 3 | |a Sedm principů masového marketingu | |
| 246 | 3 | 0 | |a Jak dostat dav na svou stranu |
| 250 | |a Vyd. 1. | ||
| 260 | |a Brno : |b Computer Press, |c 2008 | ||
| 300 | |a xv, 277 s. : |b il. ; |c 23 cm | ||
| 490 | 1 | |a Praxe manažera | |
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| 500 | |a Obálkový podnázev: zmeňte chování zákazníků, zaměstnanců a veřejnosti | ||
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| 650 | 0 | 9 | |a marketing |2 eczenas |
| 650 | 0 | 9 | |a communication in marketing |2 eczenas |
| 650 | 0 | 9 | |a consumer behavior |2 eczenas |
| 650 | 0 | 9 | |a mass communication |2 eczenas |
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