Brand management : budování značky od vize k cíli

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Bibliographic Details
Main Author	Taylor, David, 1964- (Author)
Format	Book
Language	Czech
Published	Brno : Computer Press, 2007
Edition	1. vyd.
Series	Business books (Computer Press) Praxe manažera (Computer Press)
Subjects	řízení značky obchodní značky marketingový management strategický management brand management brand name products marketing management strategic planning příručky handbooks, manuals, etc

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