Brand management : budování značky od vize k cíli
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Main Author | |
---|---|
Format | Book |
Language | Czech |
Published |
Brno :
Computer Press,
2007
|
Edition | 1. vyd. |
Series | Business books (Computer Press)
Praxe manažera (Computer Press) |
Subjects |
Cover
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020 | |a 9788025118184 |q (váz.) : |c Kč 449,00 | ||
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041 | 1 | |a cze |h eng | |
072 | 7 | |a 005 |x Management. Řízení |2 Konspekt |9 4 | |
080 | |a 005:658.626 |2 MRF | ||
080 | |a 658.626 |2 MRF | ||
080 | |a 658.8:005 |2 MRF | ||
080 | |a 005.21 |2 MRF | ||
080 | |a (035) |2 MRF | ||
100 | 1 | |a Taylor, David, |d 1964- |7 mzk2007423833 |4 aut | |
245 | 1 | 0 | |a Brand management : |b budování značky od vize k cíli / |c David Taylor ; [překlad Vladimír Paulíny] |
250 | |a 1. vyd. | ||
260 | |a Brno : |b Computer Press, |c 2007 | ||
300 | |a xiii, 226 s. : |b il. ; |c 24 cm | ||
490 | 1 | |a Business books | |
490 | 1 | |a Praxe manažera | |
500 | |a Přeloženo z angličtiny | ||
500 | |a Obálkový podnázev: řízení značky--budování značky od vize k cíli--příklady ze světových firem--ukázky z marketingových kampaní | ||
500 | |a Obsahuje rejstřík | ||
650 | 0 | 7 | |a řízení značky |7 ph205089 |2 czenas |
650 | 0 | 7 | |a obchodní značky |7 ph166532 |2 czenas |
650 | 0 | 7 | |a marketingový management |7 ph115229 |2 czenas |
650 | 0 | 7 | |a strategický management |7 ph116291 |2 czenas |
650 | 0 | 9 | |a brand management |2 eczenas |
650 | 0 | 9 | |a brand name products |2 eczenas |
650 | 0 | 9 | |a marketing management |2 eczenas |
650 | 0 | 9 | |a strategic planning |2 eczenas |
655 | 7 | |a příručky |7 fd133209 |2 czenas | |
655 | 9 | |a handbooks, manuals, etc |2 eczenas | |
765 | 0 | |t Brand vision |9 Česky | |
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830 | 0 | |a Praxe manažera (Computer Press) |0 s | |
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