I zázrak potřebuje reklamu! : pestrý průvodce světem reklamní a marketingové komunikace
Saved in:
| Main Author | |
|---|---|
| Format | Book |
| Language | Czech |
| Published |
Brno :
Computer Press,
2007
|
| Edition | Vyd. 1. |
| Subjects |
Cover
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MARC
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| 072 | 7 | |a 659 |x Reklama. Public relations. Média |2 Konspekt |9 4 | |
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| 100 | 1 | |a Cézar, Jan, |d 1963- |7 xx0020250 |4 aut | |
| 245 | 1 | 0 | |a I zázrak potřebuje reklamu! : |b pestrý průvodce světem reklamní a marketingové komunikace / |c Jan Cézar |
| 250 | |a Vyd. 1. | ||
| 260 | |a Brno : |b Computer Press, |c 2007 | ||
| 300 | |a vii, 199 s. : |b il. (převážně barev.) ; |c 24 cm | ||
| 504 | |a Obsahuje bibliografii | ||
| 650 | 0 | 7 | |a reklama a propagace |7 ph116035 |2 czenas |
| 650 | 0 | 7 | |a reklamní média |7 ph125094 |2 czenas |
| 650 | 0 | 7 | |a marketingová komunikace |7 ph115228 |2 czenas |
| 650 | 0 | 9 | |a advertising |2 eczenas |
| 650 | 0 | 9 | |a advertising media |2 eczenas |
| 650 | 0 | 9 | |a communication in marketing |2 eczenas |
| 655 | 7 | |a monografie |7 fd132842 |2 czenas | |
| 655 | 9 | |a monography |2 eczenas | |
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