Strategy maps : converting intangible assets into tangible outcomes

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Bibliographic Details
Main Authors Kaplan, Robert S., 1940- (Author), Norton, David P., 1941- (Author)
Format Book
LanguageEnglish
Published Boston : Harvard Business School Press, c2004
Subjects
strategický management
nehmotný majetek
management
podnikový management
měření výkonnosti
případové studie

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ikona Nápověda Glossary of Terms
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