Service management and marketing : a customer relationship management approach

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Bibliographic Details
Main Author Grönroos, Christian, 1947- (Author)
Format Book
LanguageEnglish
Published Chichester : Wiley, c2000
Edition2nd ed.
Subjects
management
MARKETING
SLUŽBY
řízení vztahů se zákazníky

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ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status CheckedOut – Due: 01.01.2024 More Information Location FMC Call Number 339.138/GRÖNROOS,CH.
Status CheckedOut – Due: 01.01.2024 More Information Location FMC Call Number 339.138/GRÖNROOS,CH.

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