Marketing management : an Asian perspective

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Bibliographic Details
Main Author Kotler, Philip, 1931- (Author)
Format Book
LanguageEnglish
Published Singapore : Prentice Hall, 2003
Edition3rd ed.
Subjects
management
MARKETING
marketingový management
Asie
učebnice

Cover

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Physical Description:xxvi, 771 s. : barev. il. ; 26 cm
Bibliography:Obsahuje bibliografické odkazy a rejstřík
ISBN:0131066250

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