Global marketing and advertising : understanding cultural paradoxes
Saved in:
Main Author | |
---|---|
Other Authors | |
Format | Book |
Language | English |
Published |
Thousand Oaks :
Sage,
c2005
|
Edition | 2nd ed. |
Subjects |
Cover
Loading…
MARC
LEADER | 00000cam a2200000 a 4500 | ||
---|---|---|---|
001 | 23021 | ||
003 | CZ ZlUTB | ||
005 | 20220316125552.0 | ||
007 | ta | ||
008 | 060125s2005 xxua 001 0 eng d | ||
999 | |c 23021 |d 23021 | ||
020 | |a 1412914760 |q (brož.) | ||
040 | |a DLC |b cze |c DLC |d ZLD002 | ||
072 | 7 | |a 659 |x Reklama. Public relations. Média |2 Konspekt |9 4 | |
080 | |a 658.8:339.564 |2 MRF | ||
080 | |a 659 |2 MRF | ||
080 | |a 316.772.4 |2 MRF | ||
080 | |a 316.72/.75-027.541 |2 MRF | ||
080 | |a (048.8) |2 MRF | ||
100 | 1 | |a Mooij, Marieke de, |d 1943- |7 utb2009505271 |4 aut | |
245 | 1 | 0 | |a Global marketing and advertising : |b understanding cultural paradoxes / |c Marieke de Mooij ; foreword by Geert Hofstede |
250 | |a 2nd ed. | ||
260 | |a Thousand Oaks : |b Sage, |c c2005 | ||
300 | |a xvi, 269 s. : |b il. ; |c 27 cm | ||
504 | |a Obsahuje bibliografii a rejstřík | ||
650 | 0 | 7 | |a mezinárodní marketing |7 ph122808 |2 czenas |
650 | 0 | 7 | |a reklama a propagace |7 ph116035 |2 czenas |
650 | 0 | 7 | |a interkulturní komunikace |7 ph121149 |2 czenas |
650 | 0 | 7 | |a regionální kultura |7 ph406517 |2 czenas |
650 | 0 | 9 | |a export marketing |2 eczenas |
650 | 0 | 9 | |a advertising |2 eczenas |
650 | 0 | 9 | |a intercultural communication |2 eczenas |
650 | 0 | 9 | |a regional culture |2 eczenas |
655 | 7 | |a monografie |7 fd132842 |2 czenas | |
655 | 9 | |a monographs |2 eczenas | |
700 | 1 | |a Hofstede, Geert, |d 1928-2020 |7 mzk2006368372 |4 aui | |
910 | |a ZLD002 | ||
942 | |2 udc | ||
992 | |a BK |b SK | ||
952 | |0 0 |1 0 |4 0 |6 659MOOIJM |7 0 |8 BOOK |9 42036 |a UTBZL |b UTBZL |c 006 |d 2006-07-29 |l 43 |m 2 |o 659/MOOIJ,M. |p 420010098411 |r 2020-12-11 |s 2020-10-07 |v 1564.00 |w 2019-08-25 |x N:nákup |x 20100831 |y 04 | ||
952 | |0 0 |1 0 |4 0 |6 659MOOIJM |7 0 |8 BOOK |9 42037 |a UTBZL |b UTBZL |c 006 |d 2007-03-23 |l 35 |m 3 |o 659/MOOIJ,M. |p 420010105256 |r 2024-02-02 |s 2023-12-15 |v 1519.00 |w 2019-08-25 |x N:nákup - převod Světlík pro zahr. doktorandy; |y 04 | ||
952 | |0 0 |1 0 |4 0 |6 659MOOIJM |7 0 |8 BOOK |9 42038 |a UTBZL |b UTBZL |c 006 |d 2007-02-06 |l 13 |o 659/MOOIJ,M. |p 420010105342 |r 2021-11-22 |s 2021-11-18 |v 1482.00 |w 2019-08-25 |x N:nákup - převod od Světlíka, FMK pro doktorandy; |x 20100831 |y 04 | ||
952 | |0 0 |1 0 |2 udc |4 0 |6 659MOOIJM |7 0 |8 BOOK |9 42039 |a UTBZL |b UTBZL |c 030 |d 2007-02-06 |l 3 |m 2 |o 659/MOOIJ,M. |p 420010105341 |r 2022-08-29 |v 1482.00 |w 2019-08-25 |x N:nákup |x 20100920, Převod FMK: Eliška Káčerková, 29.8.2022 |y 05 |