Global marketing and advertising : understanding cultural paradoxes

• Main Author: Mooij, Marieke de, 1943- (Author)
• Other Authors: Hofstede, Geert, 1928-2020 (Author of introduction, etc.)
• Format: Book
• Language: English
• Published: Thousand Oaks : Sage, c2005
• Edition: 2nd ed.
• Subjects: mezinárodní marketing; reklama a propagace; interkulturní komunikace; regionální kultura; export marketing; advertising; intercultural communication; regional culture; monografie; monographs
• Physical Description: xvi, 269 s. : il. ; 27 cm
• ISBN: 1412914760