Direct marketing : reklama, která se zaplatí
Saved in:
Main Author | |
---|---|
Format | Book |
Language | Czech |
Published |
Praha :
Grada,
2004
|
Edition | 1. vyd. |
Series | Manažer
|
Subjects |
Cover
Loading…
MARC
LEADER | 00000cam a22000007a 4500 | ||
---|---|---|---|
001 | 22278 | ||
003 | CZ ZlUTB | ||
005 | 20190825234303.0 | ||
008 | 050118s2004 xr |||||r|||||||||||cze|d | ||
020 | |a 8024707314 |q (váz.) | ||
040 | |a ZLD002 |b cze |c ZLD002 |d ZLD002 | ||
072 | 7 | |a 659 |x Reklama. Public relations. Média |2 Konspekt |9 4 | |
080 | |a (0.062) |2 v | ||
080 | |a (0:82-94) |2 v | ||
080 | |a (73) |2 v | ||
080 | |a 658.849.2 |2 v | ||
080 | |a 659.1 |2 v | ||
080 | |a 659.1-051 |2 v | ||
080 | |a 929 |2 v | ||
100 | 1 | |a Wunderman, Lester |7 xx0018841 |4 aut | |
245 | 1 | 0 | |a Direct marketing : |b reklama, která se zaplatí / |c Lester Wunderman |
250 | |a 1. vyd. | ||
260 | |a Praha : |b Grada, |c 2004 | ||
300 | |a 250 s. | ||
490 | 1 | |a Manažer | |
500 | |a Přeloženo z angličtiny | ||
650 | 0 | 7 | |a osobnosti |7 ph115615 |2 czenas |
650 | 0 | 7 | |a přímý marketing |7 ph115992 |2 czenas |
650 | 0 | 4 | |a reklama |
650 | 0 | 7 | |a reklamní agentury |7 ph125093 |2 czenas |
830 | 0 | |a Manažer | |
910 | |a ZLD002 | ||
992 | |a BK |b SK |d 204 | ||
999 | |c 22278 |d 22278 | ||
952 | |0 0 |1 0 |4 0 |6 659WUNDERMANL |7 0 |8 BOOK |9 39727 |a UTBZL |b UTBZL |c 005 |d 2006-07-29 |o 659/WUNDERMAN,L. |p 420010089942 |r 2019-08-25 |v 369.00 |w 2019-08-25 |x N:nákup |x 20100831 |y 01 | ||
952 | |0 0 |1 0 |2 udc |4 0 |6 659WUNDERMANL |7 0 |8 BOOK |9 39728 |a UTBZL |b UTBZL |c 006 |d 2006-07-29 |l 27 |m 2 |o 659/WUNDERMAN,L. |p 420010087173 |r 2022-01-13 |s 2022-01-13 |v 369.00 |w 2019-08-25 |x N:nákup |x 20100831 |y 04 | ||
952 | |0 0 |1 0 |4 0 |6 659WUNDERMANL |7 0 |8 BOOK |9 39729 |a UTBZL |b UTBZL |c 006 |d 2006-07-29 |l 30 |m 2 |o 659/WUNDERMAN,L. |p 420010087174 |r 2022-09-23 |s 2022-07-01 |v 369.00 |w 2019-08-25 |x N:nákup |x 20100831 |y 04 | ||
952 | |0 0 |1 0 |4 0 |6 659WUNDERMANL |7 0 |8 BOOK |9 39730 |a UTBZL |b UTBZL |c 006 |d 2006-07-29 |l 22 |o 659/WUNDERMAN,L. |p 420010087175 |r 2021-04-19 |s 2021-03-17 |v 369.00 |w 2019-08-25 |x N:nákup |x 20100831 |y 04 | ||
952 | |0 0 |1 0 |4 0 |6 659WUNDERMANL |7 0 |8 BOOK |9 39731 |a UTBZL |b UTBZL |c 006 |d 2006-07-29 |l 27 |m 2 |o 659/WUNDERMAN,L. |p 420010089941 |r 2022-01-13 |s 2021-12-13 |v 369.00 |w 2019-08-25 |x N:nákup;N:převzato z FMK-Gragarová |x 20100831 |y 04 | ||
952 | |0 0 |1 0 |4 0 |6 659WUNDERMANL |7 0 |8 BOOK |9 39732 |a UTBZL |b UTBZL |c 006 |d 2006-07-29 |l 29 |m 1 |o 659/WUNDERMAN,L. |p 420010089943 |r 2021-05-18 |s 2021-04-12 |v 369.00 |w 2019-08-25 |x N:nákup |y 04 | ||
952 | |0 0 |1 0 |4 0 |6 659WUNDERMANL |7 0 |8 BOOK |9 39733 |a UTBZL |b UTBZL |c 006 |d 2006-07-29 |l 28 |m 3 |o 659/WUNDERMAN,L. |p 420010089944 |r 2020-06-03 |s 2020-01-14 |v 369.00 |w 2019-08-25 |x N:nákup |x 20100831 |y 04 | ||
952 | |0 0 |1 0 |4 0 |6 659WUNDERMANL |7 0 |8 BOOK |9 39734 |a UTBZL |b UTBZL |c 006 |d 2006-07-29 |l 28 |m 2 |o 659/WUNDERMAN,L. |p 420010089945 |r 2020-06-03 |s 2020-01-04 |v 369.00 |w 2019-08-25 |x N:nákup |x 20100831 |y 04 | ||
952 | |0 0 |1 0 |4 0 |6 659WUNDERMANL |7 0 |8 BOOK |9 39735 |a UTBZL |b UTBZL |c 006 |d 2006-07-29 |l 23 |m 3 |o 659/WUNDERMAN,L. |p 420010089946 |r 2023-12-01 |s 2023-10-07 |v 369.00 |w 2019-08-25 |x N:nákup |x 20100831 |y 04 | ||
952 | |0 0 |1 0 |4 0 |6 659WUNDERMANL |7 0 |8 BOOK |9 39736 |a UTBZL |b UTBZL |c 012 |d 2006-07-29 |l 2 |m 1 |o 659/WUNDERMAN,L. |p 420010090133 |q 2025-03-01 |r 2023-03-07 |s 2023-03-07 |v 369.00 |w 2019-08-25 |x N:nákup |x 20100920 |y 08 | ||
952 | |0 0 |1 0 |2 udc |4 0 |6 659WUNDERMANL |7 0 |8 BOOK |9 39737 |a UTBZL |b UTBZL |c 030 |d 2006-07-29 |l 1 |o 659/WUNDERMAN,L. |p 420010089939 |r 2019-08-25 |v 369.00 |w 2019-08-25 |x N:nákup; Převod FMK/ÚMK 15.8.2022 |x 20100920 |y 05 | ||
952 | |0 0 |1 0 |2 udc |4 0 |6 659WUNDERMANL |7 0 |8 BOOK |9 39738 |a UTBZL |b UTBZL |c 030 |d 2006-07-29 |l 1 |o 659/WUNDERMAN,L. |p 420010089940 |r 2019-08-25 |v 369.00 |w 2019-08-25 |x N:nákup; Převod FMK/ÚMK 15.8.2022 |x 20100920 |y 05 | ||
952 | |0 0 |1 0 |2 udc |4 0 |6 659WUNDERMANL |7 0 |8 BOOK |9 39739 |a UTBZL |b UTBZL |c 030 |d 2006-07-29 |o 659/WUNDERMAN,L. |p 420010091577 |r 2019-08-25 |v 369.00 |w 2019-08-25 |x N:nákup; Převod FMK/ÚMK 15.8.2022 |x 20100920 |y 05 |