Budoucnost konkurence : spoluvytváření jedinečné hodnoty se zákazníkem

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Bibliographic Details
Main Authors Prahalad, C. K., 1941- (Author), Ramaswamy, Venkatram (Author)
Other Authors Grusová, Irena (Translator)
Format Book
LanguageCzech
Published Praha : Management Press, 2005
EditionVyd. 1.
SeriesKnihovna světového managementu
Subjects
konkurenceschopnost
řízení vztahů se zákazníky
strategický management
inovace
ekonomická přidaná hodnota
úspěch v podnikání
competitiveness
customer relationship management
strategic planning
innovations
economic value added
success in business
příručky
handbooks, manuals, etc.

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