Brand sense : build powerful brands through touch, taste, smell, sight, and sound

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Bibliographic Details
Main Author	Lindström, Martin, 1970- (Author)
Other Authors	Kotler, Philip, 1931- (Writer of accompanying material)
Format	Book
Language	English
Published	New York : Free Press, c2005
Subjects	řízení značky obchodní značky obchodní jméno reklama a propagace psychologie reklamy smyslové vnímání brand management brand name products advertising psychology of advertising senses and sensation studie studies

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status 30 days	More Information	Location Open access collection	Call Number 005/LINDSTROM,M.
Status 30 days	More Information	Location Open access collection	Call Number 005/LINDSTROM,M.
Status CheckedOut – Due: 01.01.2024	More Information	Location FMC	Call Number 005/LINDSTROM,M.