Basic marketing : a global-managerial approach

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Bibliographic Details
Main Authors Perreault, William D. (Author), McCarthy, E. Jerome 1928- (Author)
Format Book
LanguageEnglish
Published Boston : McGraw-Hill/Irwin, 2002
Edition15th ed.
SeriesMcGraw-Hill/Irwin series in marketing
Subjects
MARKETING

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information + 1 CD Location Study room - 3rd floor Call Number 339.138/PERREAULT,W.D.
Status 30 days More Information + 1 CD Location Open access collection Call Number 339.138/PERREAULT,W.D.

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