Výrobek a jeho úspěch na trhu
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Main Authors | , |
---|---|
Format | Book |
Language | Czech |
Published |
Praha :
Grada,
2001
|
Edition | 1. vyd. |
Series | Manažer
|
Subjects |
Cover
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100 | 1 | |a Tomek, Gustav, |d 1935-2017 |7 jk01132701 |4 aut | |
245 | 1 | 0 | |a Výrobek a jeho úspěch na trhu / |c Gustav Tomek, Věra Vávrová |
250 | |a 1. vyd. | ||
260 | |a Praha : |b Grada, |c 2001 | ||
300 | |a 352 s. : |b il. ; |c 24 cm | ||
490 | 1 | |a Manažer | |
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650 | 0 | 7 | |a strategický management |7 ph116291 |2 czenas |
650 | 0 | 7 | |a výrobní management |7 ph116702 |2 czenas |
650 | 0 | 7 | |a marketing |7 ph115227 |2 czenas |
650 | 0 | 9 | |a commercial products |2 eczenas |
650 | 0 | 9 | |a strategic planning |2 eczenas |
650 | 0 | 9 | |a production management |2 eczenas |
650 | 0 | 9 | |a marketing |2 eczenas |
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