Applications in basic marketing : clippings from the popular business press

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Bibliographic Details
Main Authors McCarthy, E. Jerome 1928- (Author), Perreault, William D. (Author)
Format Book
LanguageEnglish
Published Homewood : Irwin, 1993
Edition3rd ed.
Subjects
MARKETING
Obchod
obchodní
tisk

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Physical Description:237 s.
ISBN:0256139423

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