Advertising and societies : global issues
Saved in:
Main Authors | , |
---|---|
Format | Book |
Language | English |
Published |
New York ; Washington D.C./Baltimore ; Bern ; Frankfurt am Main ; Berlin ; Vienna ; Oxford :
Peter Lang,
[2010]
|
Edition | Second edition |
Subjects |
Cover
Loading…
MARC
LEADER | 00000nam a2200000 i 4500 | ||
---|---|---|---|
001 | 000103903 | ||
003 | CZ ZlUTB | ||
005 | 20240215100018.0 | ||
007 | ta | ||
008 | 240215t20102010xxua f 001 0 eng d | ||
999 | |c 110273 |d 110273 | ||
020 | |a 978-1-4331-0385-8 |q (brožováno) | ||
040 | |a ZLD002 |b cze |e rda | ||
044 | |a xxu |a sz |a gw |a au |a xxk | ||
072 | 7 | |a 659 |x Reklama. Public relations. Média |2 Konspekt |9 4 | |
080 | |a 659.1 |2 MRF | ||
080 | |a 304 |2 MRF | ||
080 | |a 351.824.5 |2 MRF | ||
080 | |a 316.774:316.3 |2 MRF | ||
080 | |a (048.8) |2 MRF | ||
100 | 1 | |a Frith, Katherine Toland, |d 1946- |7 jo2014853076 |4 aut | |
245 | 1 | 0 | |a Advertising and societies : |b global issues / |c Katherine Toland Frith & Barbara Mueller |
250 | |a Second edition | ||
264 | 1 | |a New York ; |a Washington D.C./Baltimore ; |a Bern ; |a Frankfurt am Main ; |a Berlin ; |a Vienna ; |a Oxford : |b Peter Lang, |c [2010] | |
264 | 4 | |c ©2010 | |
300 | |a xiv, 264 stran : |b ilustrace ; |c 26 cm | ||
336 | |a text |b txt |2 rdacontent | ||
337 | |a bez média |b n |2 rdamedia | ||
338 | |a svazek |b nc |2 rdacarrier | ||
504 | |a Obsahuje bibliografie a rejstřík | ||
650 | 0 | 7 | |a reklama a propagace |7 ph116035 |2 czenas |
650 | 0 | 7 | |a reklama a propagace |7 ph116035 |x sociální aspekty |2 czenas |
650 | 0 | 7 | |a regulace reklamy |7 ph316283 |2 czenas |
650 | 0 | 7 | |a masmédia a společnost |7 ph551078 |2 czenas |
650 | 0 | 9 | |a advertising |2 eczenas |
650 | 0 | 9 | |a advertising |x social aspects |2 eczenas |
650 | 0 | 9 | |a advertising regulation |2 eczenas |
650 | 0 | 9 | |a mass media and society |2 eczenas |
655 | 7 | |a monografie |7 fd132842 |2 czenas | |
655 | 9 | |a monographs |2 eczenas | |
700 | 1 | |a Mueller, Barbara, |d 1958- |7 jo2014853082 |4 aut | |
910 | |a ZLD002 | ||
942 | |2 udc | ||
992 | |a BK |b SKNEW | ||
952 | |0 0 |1 0 |4 0 |6 659FRITHKT |7 0 |8 BOOK |9 178555 |a UTBZL |b UTBZL |c 012 |d 2024-02-15 |o 659/FRITH,K.T. |p 420010195416 |r 2024-02-15 |v 795.00 |w 2024-02-15 |x N:nákup; |y 08 |