Marketing communications : a European perspective

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Bibliographic Details
Main Authors Pelsmacker, Patrick de, 1957- (Author), Geuens, Maggie, 1969- (Author), Bergh, Joeri van den, 1971- (Author)
Format Book
LanguageEnglish
Published Harlow : Pearson Education Limited, 2021
EditionSeventh edition
Subjects
marketing
marketingová komunikace
communication in marketing
Evropa
Europe
učebnice
textbooks

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Item Description:Terminologický slovník
Physical Description:xiv, 566 stran : ilustrace
Bibliography:Obsahuje bibliografické odkazy a rejstřík
ISBN:978-1-292-32789-1

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