Consumer behavior

• Main Authors: Hoyer, Wayne D. (Author), MacInnis, Deborah J., 1958- (Author), Pieters, Rik (Author), Chan, Eugene (Author), Northey, Gavin (Author)
• Format: Book
• Language: English
• Published: Australia : Cengage, 2021
• Edition: 2nd Asia-Pacific edition
• Subjects: spotřebitelské chování; consumer behavior; učebnice; textbooks