Consumer behavior

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Bibliographic Details
Main Authors Hoyer, Wayne D. (Author), MacInnis, Deborah J., 1958- (Author), Pieters, Rik (Author), Chan, Eugene (Author), Northey, Gavin (Author)
Format Book
LanguageEnglish
Published Australia : Cengage, 2021
Edition2nd Asia-Pacific edition
Subjects
spotřebitelské chování
consumer behavior
učebnice
textbooks

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Item Description:Terminologický slovník
Physical Description:xxi, 446 stran : ilustrace ; 30 cm
Bibliography:Obsahuje bibliografii a rejstřík
ISBN:978-0170439978

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