Branded entertainment in Korea
Saved in:
Main Author | |
---|---|
Format | Book |
Language | English |
Published |
London ; New York :
Routledge, Taylor & Francis Group,
2021
|
Series | Routledge critical advertising studies
|
Subjects |
Cover
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100 | 1 | |a Yoon, Hyunsun, |4 aut | |
245 | 1 | 0 | |a Branded entertainment in Korea / |c Hyunsun Yoon |
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650 | 0 | 7 | |a masmédia |7 ph115233 |z Korejská republika |2 czenas |
650 | 0 | 7 | |a obchodní komunikace |7 ph123556 |z Korejská republika |2 czenas |
650 | 0 | 7 | |a obchodní značky |7 ph166532 |z Korejská republika |2 czenas |
650 | 0 | 7 | |a zábava |7 ph138989 |2 czenas |
650 | 0 | 9 | |a communication in marketing |z Korea (South) |2 eczenas |
650 | 0 | 9 | |a mass media |z Korea (South) |2 eczenas |
650 | 0 | 9 | |a communication in business |z Korea (South) |2 eczenas |
650 | 0 | 9 | |a brand name products |z Korea (South) |2 eczenas |
650 | 0 | 9 | |a entertainment |2 eczenas |
653 | |a branding (marketing) | ||
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