Global marketing & advertising : understanding cultural paradoxes

Saved in:
Bibliographic Details
Main Author Mooij, Marieke de, 1943- (Author)
Format Book
LanguageEnglish
Published Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne : SAGE, 2022
Edition6th edition
Subjects
mezinárodní marketing
cílený marketing
reklama a propagace
interkulturní komunikace
regionální kultura
export marketing
target marketing
advertising
intercultural communication
regional culture
monografie
monographs

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status Long term loan More Information Location FMC Call Number 659/MOOIJ,M.

Similar Items