Global marketing & advertising : understanding cultural paradoxes

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Bibliographic Details
Main Author Mooij, Marieke de, 1943- (Author)
Format Book
LanguageEnglish
Published Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne : SAGE, 2022
Edition6th edition
Subjects
mezinárodní marketing
cílený marketing
reklama a propagace
interkulturní komunikace
regionální kultura
export marketing
target marketing
advertising
intercultural communication
regional culture
monografie
monographs

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Physical Description:xxi, 504 stran : ilustrace ; 24 cm
Bibliography:Obsahuje bibliografie a rejstřík
ISBN:978-1-5297-3250-4

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