Fashion and film : moving images and consumer behavior

• Other Authors: Bug, Peter (Editor)
• Format: Electronic eBook
• Language: English
• Published: Singapore : Springer, 2020.
• Series: Springer series in fashion business.
• Subjects: spotřebitelské chování; móda; odívání; televize; film; maloobchod; internetové sociální sítě; consumer behavior; fashion; clothing; television; retail trade; Internet social networks; elektronické knihy; sborníky; electronic books; papers of several authors

This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in numbers and in relevance for consumers. Films can be used in various forms by fashion businesses in traditional media like...