The psychology of advertising

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Bibliographic Details
Main Authors Fennis, Bob M. (Author), Stroebe, Wolfgang (Author)
Format Book
LanguageEnglish
Published London ; New York : Routledge, Taylor & Francis Group, 2021
EditionThird edition
Subjects
psychologie reklamy
spotřebitelské chování
psychology of advertising
consumer behavior
kolektivní monografie
collective monographs

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 15/FENNIS,B.M.

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