Marketing at retail : understanding, influencing, and winning today's shopper

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Bibliographic Details
Other Authors Liljenwall, Robert (Editor), Daugherty, Barbara (Editor)
Format Book
LanguageEnglish
Published Chicago : POPAI, c2013
Edition4th ed.
Subjects
management prodeje
maloobchod
marketing
strategický marketing
marketingová komunikace
marketingový výzkum
sales management
retail trade
strategic marketing
communication in marketing
marketing research
sborníky
papers of several authors

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 658/MARKETING

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