Marketing at retail : understanding, influencing, and winning today's shopper

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Bibliographic Details
Other Authors Liljenwall, Robert (Editor), Daugherty, Barbara (Editor)
Format Book
LanguageEnglish
Published Chicago : POPAI, c2013
Edition4th ed.
Subjects
management prodeje
maloobchod
marketing
strategický marketing
marketingová komunikace
marketingový výzkum
sales management
retail trade
strategic marketing
communication in marketing
marketing research
sborníky
papers of several authors

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More Information
Physical Description:386 s. : il., portréty
Bibliography:Obsahuje bibliografické odkazy
ISBN:978-1-4675-5060-4 1-4675-5060-4

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