Advanced methodologies and technologies in digital marketing and entrepreneurship

• Other Authors: Khosrow-Pour, Mehdi, 1951- (Editor)
• Format: Electronic eBook
• Language: English
• Published: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2018]
• Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
• Subjects: marketing; inovace; podnikání; innovations; business; elektronické knihy; sborníky; electronic books; papers of several authors

"This book provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments...