Advanced methodologies and technologies in digital marketing and entrepreneurship
"This book provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments...
Saved in:
| Other Authors | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
[2018]
|
| Series | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
|
| Subjects | |
| Online Access | Plný text |
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MARC
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| 008 | 181031s2018 pau fo 001 0 eng d | ||
| 999 | |c 103903 |d 103903 | ||
| 020 | |a 9781522577669 |q (hardcover) | ||
| 020 | |a 9781522577676 |q (electronic bk.) | ||
| 020 | |z 9781522577683 | ||
| 024 | 7 | |a 10.4018/978-1-5225-7766-9 |2 doi | |
| 035 | |a (OCoLC)1060533910 |z (OCoLC)1081383515 |z (OCoLC)1091707038 |z (OCoLC)1127891890 | ||
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| 080 | |a (0.034.2:08) |2 MRF | ||
| 080 | |a (082) |2 MRF | ||
| 245 | 0 | 0 | |a Advanced methodologies and technologies in digital marketing and entrepreneurship / |c Mehdi Khosrow-Pour, D.B.A., editor. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c [2018] | |
| 300 | |a 1 online zdroj (70 PDFs (xxxviii, 818 stran)) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a počítač |b c |2 rdamedia | ||
| 338 | |a online zdroj |b cr |2 rdacarrier | ||
| 490 | 1 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 504 | |a Obsahuje bibliografické odkazy a index. | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity | ||
| 520 | 3 | |a "This book provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management"- Resumé vydavatel | |
| 650 | 0 | 7 | |a marketing |7 ph115227 |2 czenas |
| 650 | 0 | 7 | |a inovace |7 ph121118 |2 czenas |
| 650 | 0 | 7 | |a podnikání |7 ph115766 |2 czenas |
| 650 | 0 | 9 | |a marketing |2 eczenas |
| 650 | 0 | 9 | |a innovations |2 eczenas |
| 650 | 0 | 9 | |a business |2 eczenas |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 7 | |a sborníky |7 fd163935 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 655 | 9 | |a papers of several authors |2 eczenas | |
| 700 | 1 | |a Khosrow-Pour, Mehdi, |d 1951- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 1522577661 |z 9781522577669 |w (DLC) 2018035022 |
| 830 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. | |
| 856 | 4 | 0 | |u https://proxy.k.utb.cz/login?url=https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7766-9 |y Plný text |
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