Advanced methodologies and technologies in digital marketing and entrepreneurship

"This book provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments...

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Bibliographic Details
Other Authors Khosrow-Pour, Mehdi, 1951- (Editor)
Format Electronic eBook
LanguageEnglish
Published Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2018]
SeriesAdvances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects
marketing
inovace
podnikání
innovations
business
elektronické knihy
sborníky
electronic books
papers of several authors
Online AccessPlný text

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Summary:"This book provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management"- Resumé vydavatel
Physical Description:1 online zdroj (70 PDFs (xxxviii, 818 stran))
Bibliography:Obsahuje bibliografické odkazy a index.
ISBN:9781522577669
9781522577676
9781522577683
Access:Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity

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