Gamification and purchase intention = Gamifikace a nákupní záměr : disertační práce

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Bibliographic Details
Main Author Haziri, Fortesa (Dissertant)
Other Authors Chovancová, Miloslava, 1952- (Thesis advisor)
Format Book
LanguageEnglish
SeriesDoctoral thesis summary
Subjects
herní průmysl
spotřebitelské chování
game industry
consumer behavior
gamifikace
game mechanics
game experience
doktorské disertace
higher doctoral dissertations

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan - deposit More Information Location Archive Call Number K/HAZIRI,F.

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