A Critical Discourse Analysis of South Asian Women's Magazines : Undercover Beauty

This intriguing book applies Critical Discourse Analysis to a range of South Asian women's lifestyle magazines, exposing the disconnection between the magazines' representations of South Asian women and the lived realities of the target audience. The author challenges the notion that disco...

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Bibliographic Details
Main Author McLoughlin, Linda (Author)
Corporate Author SpringerLink (Online service)
Format Electronic eBook
LanguageEnglish
Published London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2017.
SeriesPalgrave Studies in Language, Gender and Sexuality
Subjects
časopisy pro ženy > sociální aspekty
ženy > 21. století > Asie jižní
společenský život > 21. století > Asie jižní
zvyky a obyčeje > 21. století > Asie jižní
women’s magazines > social aspects
women > 21st century > Asia, Southern
social life > 21st century > Asia, Southern
manners and customs > 21st century > Asia, Southern
elektronické knihy
monografie
electronic books
monographs
Online AccessPlný text

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Summary:This intriguing book applies Critical Discourse Analysis to a range of South Asian women's lifestyle magazines, exposing the disconnection between the magazines' representations of South Asian women and the lived realities of the target audience. The author challenges the notion that discourses of freedom and choice employed by women's magazines are emancipatory, demonstrating instead that the version of feminism on offer is a commodified form which accords with the commercial aims of the publications. McLoughlin demonstrates that whilst British magazines present women in the East as the exotic and culturally superior 'Other', women in India are encouraged to emulate Western women to signify their engagement with globalization and modernity. She uses data from focus groups carried out in both countries to illustrate the interpretive frameworks and multivocality of participants' attitudes, experiences and beliefs. This thought-provoking book will appeal to students and researchers of Language and Linguistics, Women's Studies, Anthropology, Sociology, Media, Communications and Cultural Studies. Linda McLoughlin is a senior lecturer in the English Department at Liverpool Hope University, UK. She specializes in Language, Gender and Sexuality and Critical Discourse Analysis. She is the author of The Language of Magazines (2000) and has appeared on BBC radio talking about her research.- Resumé vydavatel
Physical Description:IX, 263 p. 4 illus. in color. online resource.
ISBN:9781137398789
DOI:10.1057/978-1-137-39878-9
Access:Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty

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