Destination branding for small cities : the essentials for successful place branding

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Bibliographic Details
Main Author Baker, Bill (Author)
Format Book
LanguageEnglish
Published Portland, Oregon : Creative Leap Books, [2012]
EditionSecond edition, completely revised and expanded
Subjects
teritoriální marketing
malá města
reklama a propagace
cestovní ruch
regional marketing
small towns
advertising
tourism
branding (marketing)
příručky
handbooks and manuals

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More Information
Physical Description:204 stran : ilustrace ; 22 cm
Bibliography:Obsahuje bibliografické odkazy
ISBN:0-9849574-0-5
978-0-9849574-0-8

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