Dictionary of media and communication studies

The Dictionary of Media and Communication Studies has provided students and the general public alike with a gateway into the study of intercultural communication, public relations and marketing communications since 1984. In this 9th edition, James Watson and Anne Hill provide a detailed compendium o...

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Bibliographic Details
Main Authors Watson, James, 1936- (Author), Hill, Anne, 1952- (Author)
Format Electronic eBook
LanguageEnglish
Published London : Bloomsbury Academic, 2015.
Edition9th edition.
Subjects
Online AccessPlný text

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Summary:The Dictionary of Media and Communication Studies has provided students and the general public alike with a gateway into the study of intercultural communication, public relations and marketing communications since 1984. In this 9th edition, James Watson and Anne Hill provide a detailed compendium of the different facets of personal, group, mass-media and internet communication that continues to be a vital source of information for all those interested in how communication affects our lives.- Resumé vydavatel
Physical Description:1 online zdroj (448 stran : ilustrace)
ISBN:9781628921496
9781628921489
Access:Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty