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Influence of Cognitive Factors on Consumers’ Price Fairness Perceptions, Behavioural Loyalty, and Purchase Intention = Vliv kognitivních faktorů na spotřebitelské vnímání spravedli...
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Shaw, Sayanti
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2023
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Influence of Cognitive Factors on Consumers’ Price Fairness Perceptions, Behavioural Loyalty, and Purchase Intention = Vliv kognitivních faktorů na spotřebitelské vnímání spravedli...
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Shaw, Sayanti
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Related Subjects
cenová politika
consumer behavior
nakupování
price policy
shopping
spotřebitelské chování
