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Phalen, Patricia F.
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Ratings analysis : the theory and practice of audience research
by
Webster, James G.
,
Phalen, Patricia F
.
,
Lichty, Lawrence Wilson
Year of Publication
2006
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Related Subjects
credit rating
media research
methods
metody
radio audiences
radio programs
rating
rozhlasové pořady
rozhlasoví posluchači
social research
sociální výzkum
television programs
television viewers
televizní diváci
televizní pořady
výzkum médií
