Marc Oliver Opresnik
Marc Oliver Opresnik ( ; born September 27, 1969) is a German professor, scholar, author and researcher. He is a professor of business administration with focus on marketing at the Lübeck University of Applied Sciences in Germany and Chief Research Officer at Kotler Impact Inc., the organization founded by the American marketing professor Philip Kotler. His research is about Social Media Marketing and Communication as well as Negotiation and he is the author of more than 30 publications in these subject areas, including ''Marketing Management'', ''Marketing: An Introduction'', ''Social Media Marketing'' and ''The Hidden Rules of Successful Negotiation and Communication''. Provided by Wikipedia
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Marketing : principles and practice : a management-oriented approach
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