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The media handbook : a complete guide to advertising media selection, planning, research, and buying
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Katz, Helen E
.
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2022
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The media handbook : a complete guide to advertising media selection, planning, research, and buying
by
Katz, Helen E
.
Year of Publication
2007
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Related Subjects
advertising media
masmédia
mass media
reklamní média
Internet advertising
consumer behavior
internetová reklama
marketing
spotřebitelské chování
television advertising
televizní reklama
