culture and society kultura a společnost literary studies literární věda masová kultura neopragmatism neopragmatismus popular culture Bond, James (fictitious character) Zeman, Jan (fictitious character) aesthetics aesthetics of literature art and society avant-garde (aesthetics) capitalism cultural change cultural identity estetika fictitious characters fiktivní postavy film film a literatura film and literature film characters filmové postavy filozofické aspekty filozofie jazyka heroes heroism hrdinové